Who Is Jones & I?

Hi, I’m Kylie Jones and with over 25 years of experience in marketing and advertising, I’m excited to share my extensive knowledge through Jones and I.

I have extensive experience working with brands from both agency and client perspectives equipping me with the skills and creativity necessary to establish deep emotional connections with customers and employees at every interaction.

I was at the forefront of establishing in-house agency model and a strong advocate, as I’ve see first hand the financial reward and positive impact on internal culture. I am dedicated to helping companies establish and nurture their own internal creative hubs, seamlessly integrating them into their overall brand strategy.

Throughout my career, I’ve had the opportunity to collaborate with esteemed global and local brands such as Allianz, Vodafone, Transport for NSW, Caltex, HSBC, Coates, News Ltd, Hungry Jacks, Telstra, Optus, and NRMA, among others.

I look forward to collaborating with you and your team.

My Approach

I collaborate closely with your team, fostering open communication and shared insights. My aim is to deeply understand your brand, target audience, and business objectives, guiding the development of tailored solutions across brand development, marketing, customer relations, internal culture, and your internal agency's needs.

Throughout our collaboration, transparency and inclusivity are paramount, with your team integral to decision-making. I work hand-in-hand, seeking input and feedback to refine our strategies.

With extensive experience in agency and corporate/government marketing, I offer a nuanced perspective, adept at understanding diverse challenges and navigating internal dynamics effectively.

Whether in corporate or government sectors, my goal is to tackle challenges and facilitate sustainable growth through seamless internal management

“Too many businesses focus solely on embedding their brand in the hearts and minds of customers, I believe the real value in growing a brand, starts with your own people then extends to your customers”

Kylie Jones

Brands Kylie has worked on

  • Jamie Black, Supercars Australia

    Kylie was a game-changer for how she activated our long-term partnership with Supercars and Coates. Her in-depth understanding of branding and marketing and creative thinking brought a fresh perspective to the partnership. From strategic planning, execution and activation, Kylie ensured every aspect of the Coates sponsorship resonated with the audience. The results for Coates customers were unforgettable brand experience and increase in brand recognition.

  • Leon Spellson, The ESE Agency Owner

    Kylie's uniquely creative approach to branding allows her to uncover growth opportunities that often elude others.Over a decade of collaboration on various projects, Kylie consistently brought exceptional creative thinking to brand building. Her unwavering commitment to excellence delivers outstanding results across every project we've worked on together.

  • Alex Stanley NRL Partnerships

    "Kylie was pivotal in establishing the NRL and Coates partnership. She identified a key need within Coates' strategy to drive brand recognition and customer engagement. Kylie's creative thinking, strategic insights, and contract negotiation skills were essential to the partnership's success. If you're looking for a professional who can turn vision into reality, Kylie is the one."